Roy Vogel

Full-Stack Web Platform Engineer

I architect and build enterprise web platforms, AI-powered applications, and production infrastructure — end to end. 200,000+ lines of code, 13 systems in production, 52,000+ monthly visitors. One engineer. Zero dependencies on others.

About Me

I'm a full-stack web platform engineer with 25+ years of experience. I serve as the sole technical owner of an entire enterprise digital ecosystem — corporate website, e-commerce store, customer portal, admin panel, AI chatbot, analytics platform, and all integrations with CRM, ERP, and payment systems.

I own every layer: architecture decisions, full-stack development, server infrastructure, CI/CD pipelines, security, and 24/7 uptime. No external tech team. Just me, my AI agents, and decades of hands-on experience.

I pioneer AI-native development — working alongside AI agents using Kiro IDE, Claude, and OpenAI for pair programming, code generation, design-to-code pipelines via MCP (Model Context Protocol), and intelligent automation. I also build production AI applications: RAG chatbots, embedding-powered search, AI-generated analytics reports, and automated lead scoring.

Beyond code, I build internal tooling for Sales and Support teams, advise on AI strategy and SEO, and deliver data-driven insights through custom-built analytics and BI platforms.

Let's build something that works — and keeps working.

Skills & Numbers

200k+
Lines of Production Code
13
Systems in Production
52k+
Monthly Visitors Served
10+
External System Integrations
PHP 8.4 / Laravel 13
Livewire 4 / Volt
Laravel Horizon / Queues
MySQL / Redis / Meilisearch
Tailwind CSS 4 / Vite
Alpine.js / ECharts
TipTap Editor / Choices.js
Responsive / Mobile-first
OpenAI GPT-4 / Embeddings
Claude API / RAG Architecture
HubSpot CRM / Stripe
Dynamics NAV / Business Central
DigitalOcean / Ubuntu / Nginx
Cloudflare CDN / WAF / Workers
Docker / GitLab CI/CD
Kiro IDE / MCP / Figma MCP

Areas of Expertise

25+ Years

Platform Development & Architecture

Building enterprise web platforms as modular monoliths with Laravel 13, PHP 8.4, and Livewire 4. 30+ service classes, 50+ reactive components, 150+ database-driven pages. Full ownership of architecture decisions, technical roadmap, code quality, and CI/CD.

AI-Native

AI Applications & Automation

Building production AI systems: RAG chatbot with OpenAI and knowledge base integration, AI-powered search with Meilisearch embeddings, AI-generated lead scoring, spam detection, draft responses, monthly analytics reports, and A/B testing with AI variant generation. AI-assisted development via Kiro IDE, Claude, and MCP.

10+ Systems

Enterprise Integrations

Bidirectional sync with HubSpot CRM (contacts, deals, licenses, queue-based processing) and Microsoft Dynamics NAV/Business Central via SOAP/WSDL + REST API. Stripe payments, FedEx shipping, Microsoft Graph / O365 SSO, Matomo analytics, Google Ads & Bing Ads conversion tracking.

15+ Years

DevOps & Infrastructure

Full ownership of production servers (DigitalOcean, Ubuntu Linux, Nginx). Cloudflare WAF configuration, DDoS protection, bot detection via Workers. Docker deployments, GitLab CI/CD, zero-downtime deploys, database management, SSL/TLS, SSH hardening, and 24/7 uptime responsibility.

Data-Driven

Analytics & Business Intelligence

Cookie-consent-independent analytics via Cloudflare Workers + Matomo server-side tracking. Conversion path analysis (Sankey diagrams), A/B testing framework, lead scoring with weighted signals, form analytics with AI-generated monthly reports, and real-time KPI dashboards for marketing and sales.

Security

Security & Compliance

Cloudflare WAF rules — bot blocking, geo-blocking, vulnerability scanning protection. Spam detection with scoring engine, IP blacklisting, rate limiting, brute force protection. GDPR-compliant server-side analytics (consent-independent). Regular security audits, patching, and monitoring.

What I've Shipped

Enterprise Web Platform

150+ page corporate website built as a modular monolith with Laravel Modules. AI-powered search with Meilisearch embeddings, multi-database architecture, 30+ service classes, and 50+ Livewire components.

E-Commerce Platform

Full webshop with Bagisto backend, Stripe payment processing, FedEx shipping rate calculation and label generation, shopping cart, and real-time ERP price synchronization via SOAP/WSDL.

Customer Self-Service Portal

Customer portal with license management, software downloads, support tickets, account administration, CRM contract validation, SLA tracking, and automated notifications.

RAG AI Chatbot

Intelligent chatbot built with OpenAI API and Retrieval Augmented Generation. Integrates with a 1,305-page knowledge base, auto-escalates to human support, and captures leads through conversational forms.

Admin Panel (25+ Modules)

Comprehensive back-office: user management, content CMS, analytics dashboards, support ticketing, A/B testing with AI variant generation, lead scoring, RBAC, and AI-generated reports.

Multi-Channel Support System

Full ticketing system with IMAP email polling, chatbot escalation, portal forms, manual intake. AI-drafted responses, knowledge gap detection, SLA prioritization, and contract validation.

Analytics & BI Platform

Cookie-consent-independent analytics via server-side Matomo through Cloudflare Workers. Sankey conversion paths, AI-generated monthly reports, A/B testing framework, and lead scoring engine.

ERP/CRM Integration Layer

Bidirectional sync engine connecting web platform to Microsoft Dynamics NAV/Business Central (SOAP + REST) and HubSpot CRM. Queue-based processing for contacts, deals, products, pricing, and orders.

Sales & Marketing Tooling

Internal tool suite: lead dashboards, customer insights, regional routing, quote digitalization, real-time notifications, form processing with spam detection and AI scoring, campaign ROI analysis.

Video Projects

25+ Years of Visual Storytelling
From concept to publication — professional video production and drone cinematography.

Atmospheric video preview

Atmospheric Videos

Capturing a specific mood or feeling through immersive visuals, sound, and lighting.

Drone video preview

Drone Videos

Offering a unique, cinematic perspective from above to elevate storytelling.

Corporate video preview

Corporate Videos

Creating polished and professional videos that enhance a business's brand presence.

The Art of the Frame

For me, videography isn't about chasing the highest resolution — it's about capturing a feeling. I'm a purist for the Blackmagic Pocket Cinema Camera (Original), a tool loved for its film-like soul and organic texture.

I work with two of these "OG" cameras, pairing them with vintage glass like the Helios 44-2. This combination brings a character you won't find in modern, clinical gear: dreamy swirly bokeh, soft natural flares, and a timeless aesthetic.

This isn't just a service; it's a passion. I love the process of creating authentic, "vintage" productions that feel less like a digital file and more like a memory.

If you're looking for a look that's raw, tactile, and cinematic, let's talk.

Let's Talk

Available for collaborations and ambitious projects.

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