Roy Vogel

AI-Enhanced Senior Full-Stack Web Developer

With over 25 years of experience, I build enterprise web platforms, e-commerce systems, and AI-powered workflows at Noldus Information Technology — built for humans, powered by AI.

About Me

I'm a senior full-stack developer at Noldus Information Technology BV in Wageningen, The Netherlands — where I build and maintain enterprise web platforms, e-commerce systems, and ERP integrations that power a global scientific instrumentation company.

I lead a new generation of development: applications powered and built by artificial intelligence, guided by my own creative instinct and technical precision. I call it vibe coding with a human eye — merging logic and intuition to produce solutions that feel as good as they function.

Behind the scenes, I work alongside AI agents using Kiro IDE, Claude, and OpenAI — each specialized in tasks like code generation, design-to-code pipelines, and intelligent automation. Together, we accelerate workflows, explore endless possibilities, and create software that adapts, learns, and evolves.

From modular monolith architecture to reactive front-end experiences, I combine the power of machine intelligence with 25+ years of craftsmanship to deliver scalable, beautiful, and future-ready solutions.

Let's build something smarter — something that feels alive.

Skills

25+
Years Crafting Web Applications
15+
Years Linux Server Administration
25+
Years of Video Production & Cinematography
10+
Active Enterprise Projects
PHP 8.0 – 8.3
Laravel 9 / 11 / 12 / 13
Livewire 3 & 4 / Volt
MySQL / Meilisearch / Redis
Tailwind CSS 3 & 4
Alpine.js / React 18
Vite / Sass / PostCSS
Bootstrap 5 / Motion
HubSpot CRM / Stripe
Microsoft Dynamics NAV (ERP)
OpenAI / AI Agents
Microsoft Graph API
Docker / Nginx / Ubuntu
DigitalOcean / VPS
GitLab / GitHub Actions CI/CD
Kiro IDE / Figma MCP

Experience Highlights

25+ Years

Full-Stack Development

Building enterprise web platforms with Laravel 9–13, PHP 8.x, and Livewire 3 & 4. Architecting modular monoliths with dedicated service layers, DTOs, and event-driven patterns. Deep experience in multi-database architecture, RESTful APIs, queue-based async processing, and full-text search with AI-powered embeddings via Meilisearch.

10+ Years

Enterprise Integrations

Deep integration with HubSpot CRM for sales pipeline automation, Microsoft Dynamics NAV (Navision) via SOAP/WSDL for ERP synchronization, and Stripe for payment processing. Connecting systems like Microsoft Graph API, FedEx shipping, Matomo analytics, and headless e-commerce with Bagisto.

2+ Years

AI-Enhanced Development

Pioneering AI-assisted workflows using Kiro IDE, Claude, and OpenAI for pair programming and code generation. Building custom AI chatbots, leveraging MCP (Model Context Protocol) for tool-augmented workflows, and using Figma MCP for design-to-code pipelines. Every project combines machine precision with human creativity.

15+ Years

Infrastructure & DevOps

Managing production Ubuntu/Linux servers on DigitalOcean with Nginx, SSL/TLS, and performance tuning. Containerized deployments with Docker, CI/CD via GitHub Actions, and zero-downtime deploys. Self-hosted GitLab, local dev with Lando and Laravel Herd.

25+ Years

Video Production

Creating professional video content from concept to publication — from Sony and Blackmagic camera operation to Adobe Premiere Pro / DaVinci Resolve 20 editing. Skilled in DJI Mini 4 Pro drone cinematography. Specializing in film-like, organic texture with vintage glass like the Helios 44-2.

Featured Projects

Corporate Platform (ROOT)

Main corporate website and platform built with Laravel 13, Livewire 4, and a modular monolith architecture. Integrates HubSpot CRM, Microsoft Dynamics NAV, Stripe payments, and Meilisearch with AI embeddings.

E-Commerce Storefront

Full-featured online store powered by Laravel 12, Livewire 3, Stripe checkout, and Tailwind CSS 4. Connected to Bagisto headless e-commerce and Navision ERP for real-time product and pricing sync.

Customer Portal (MyNoldus)

Self-service customer portal with Laravel 11, Livewire 3, OpenAI-powered chatbot, HubSpot integration, and Meilisearch for intelligent content discovery.

Company Intranet Portal

Internal company intranet built with Laravel 12, Livewire 3, Microsoft Graph API for Office 365 integration, TipTap rich text editor, and Tailwind CSS 4.

2026 Website Redesign

Complete website redesign theme using Bootstrap 5, Tailwind CSS, and Figma prototyping. Includes a navigation redesign built with React 18, Radix UI, and MUI components.

Starter Framework

Reusable boilerplate framework with Laravel 12, Livewire 3, Volt single-file components, and Bootstrap 5 — serving as the foundation for rapid project scaffolding.

Video Projects

25+ Years of Visual Storytelling
From concept to publication — professional video production and drone cinematography.

Atmospheric video preview

Atmospheric Videos

Capturing a specific mood or feeling through immersive visuals, sound, and lighting.

Drone video preview

Drone Videos

Offering a unique, cinematic perspective from above to elevate storytelling.

Corporate video preview

Corporate Videos

Creating polished and professional videos that enhance a business's brand presence.

The Art of the Frame

For me, videography isn't about chasing the highest resolution—it's about capturing a feeling. I'm a purist for the Blackmagic Pocket Cinema Camera (Original), a tool loved for its film-like soul and organic texture.

I work with two of these "OG" cameras, pairing them with vintage glass like the Helios 44-2. This combination brings a character you won't find in modern, clinical gear: dreamy swirly bokeh, soft natural flares, and a timeless aesthetic.

This isn't just a service; it's a passion. I love the process of creating authentic, "vintage" productions that feel less like a digital file and more like a memory.

If you're looking for a look that's raw, tactile, and cinematic, let's talk.

Let's Connect

Available for collaborations, side quests, and projects that make suspiciously large amounts of money.

Email Me LinkedIn YouTube

Detailed Skill Profile

Roy Vogel — Skill Profile

Role: AI-Enhanced Senior Full-Stack Web Developer

Company: Noldus Information Technology BV (Wageningen, The Netherlands)

Focus: Enterprise web platform development, e-commerce, ERP integration & AI-assisted workflows


Core Tech Stack

Backend

Frontend

React / Figma Make (Prototyping)


Databases & Data


Integrations & APIs


Infrastructure & DevOps


Architecture & Patterns


AI-Enhanced Development


Tools & Workflow


Video Production & Content Creation (25+ years)


Domain Expertise